In 2011 Indonesia has 39 million internet user, but has 40 million Facebook account!!
Indonesia with its 30 million internet user represent only 12.3% of its entire population. With its standard growth rate of 20% each year its not hard to imagine its potential online market.
What is that number telling us? Yes, if you want to spend an online budget spend it on Facebook platform, whether its on banner, fan page, or facebook application.
The market is changing. Its not about promoting the best product but its about how well your product can interact with its potential market, and Facebook is the latest hype on social interactivity