Case Study Cimb Niaga - Email Marketing

CASE STUDY

Spreading Promotion for
Their Million Customers

Banking

Problem Overview

One of the largest private banks in Indonesia has a lot of division with different product programs and promo. They have millions of databases with many classifications for a different target market.

Information regarding those program and promo need to be delivered fast, as its only available for a short period of time.

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The Solution

Email marketing is a fast and dynamic solution, making the program and promo messages received in fast, detailed, and in personalized manner for the target market.

SENT MORE THAN
1 MILLION EMAIL PER DAY

With 5 active divisions, the bank sent 1-3 email marketing per day to their million customers.

This makes email marketing the best investment with the highest ROI in the digital marketing world. Every $1 spent in email marketing resulting in $38 sales increased.